The IT sector is a power-hungry industry, thats a fact. ⚡️
This makes it even more important to take responsibility and source electricity exclusively from clean and renewable sources such as solar, water and wind. This is why SWEETGOOD has been sourcing its electricity exclusively from clean and renewable sources since the company was founded in 2016 (🇩🇪 German only). And this applies to both the company locations and the data centers.
But unfortunately, not all green energy is the same...
There is green energy on paper (“greenwashed” by means of certificate trading) 🤯 and there is genuine green energy 🥰
Genuine green energy is characterized by the fact that the power supplier
- 💚 is independent of conventional energy companies operating nuclear and coal-burning power plants
- 🏭️ operates its own power plants that generate electricity exclusively from clean and renewable energies
- 📝 has direct supply contracts with power plant operators that generate electricity from clean and renewable energies
- 🪙 invests in the expansion of clean and renewable energies, e.g. with the "Sonnencent" (🇩🇪 German only)
- 🏦 maintains its business accounts with a sustainable eco-bank that does not use the large monthly sums to finance harmful business sectors such as resource and food speculation, nuclear energy, defence industry, etc.
Therefore, when SWEETGOOD opened its site in Pleinfeld (Germany) in 2021, the electricity came from Bürgerwerke eG, a cooperative power supplier that offers genuine green energy.
At the beginning of 2025 the company switched to EWS Schönau eG, because it not only offers genuine green electricity, but also genuine data protection (🇩🇪 German only) 🥳
Balcony power plant ☀️
To be part of the energy transition itself, a balcony power plant was installed in Pleinfeld (Germany) in mid-2024.
This means that SWEETGOOD's internal IT infrastructure is being operated autonomously at times on sunny days:
📊 SWEETGOOD Green Energy dashboard
